Study the customer groups of online food stores.
The heart of doing business is the target group or customers. According to statistics, most of the customers who order food online, 70% are female and are in the age range of 20-37 years (Gen Y). Always like to research and read reviews before making a purchase. They are a group of people who dare to try new dishes but are impatient and don’t like to wait long.
Therefore, before opening an online food store or sending your own restaurant to the delivery channel First, you need to know who your customers are. and what kind of needs If you already have your own restaurant but want to send your shop into the delivery service You notice the group of customers who come to use the service in the shop. If most of them are elderly people Your store may not be suitable for delivery. But for those who want to start selling food online. We recommend targeting Gen Y customers who like to order food delivery. Then find a way to produce products and services that meet these groups of people. Guarantee that your online food sales will definitely be popular.
Study the best selling menu of the online food business. then make a difference
best selling menu The things that people often order delivery together are:
Ready-to-eat lunch box menu
Pickled dishes such as pickled crab, pickled eggs with fish sauce
Set meals such as sushi, Korean fried chicken, etc.
Chili paste and dried food such as shredded pork, shredded pork, fried durian
Clean food, clean snacks
Bakery items such as cakes, cookies, spring rolls, Thai dessert sets
Pearl Milk Tea
From what I can see, it looks like an online food business. will become a fairly large market today because there is a variety of menus And famous restaurants or old-fashioned restaurants such as Yaowarat Delicious Bread, Sam Yan Congee, and many more, have opened a delivery channel as well. If you are a newbie who wants to sell food online. You have to take into account uniqueness and individuality as important. You have to make your pork knuckle rice better than the pork knuckle at the customers’ street stall. Then reviews or word of mouth will follow. Now the market share is not far away anyway.
Online food sales and delivery channels Must be convenient and fast
For the online food sales channel, the first is both a manufacturer and a delivery person. You need to provide communication channels with customers. Whether by phone, Line, Facebook, Instagram or website, there should be staff in the position to stand by, taking orders and answering customer questions all the time. and should have their own food delivery staff This type of sales channel is suitable for stores that do not have a lot of customers. Not many orders per day Otherwise, it must be a restaurant with reasonable capital. Because it requires investment and manages everything by myself. Otherwise, the order may not be complete, lack of defects, late delivery of food will cause customers to shake their heads and run away.
another one is Joining restaurants with delivery companies such as Line Man, Food panda, Grab food, Get Food, Lalamove, etc. The advantage of joining is that you don’t have to promote the shop yourself. No need to take customer orders and deliver goods by yourself. because the delivery company will complete the order and delivery This channel is considered a channel that most customers use to order food online as well. However, before joining any delivery company We recommend that you study the terms and conditions and see the percentages or fees. to pay well There will be no problems later
Sell good food online Pay attention to packaging style and food photography.
Appearance of food is as important as taste. The more selling food through online. Photos of food that are used to promote the more must be taken to look appetizing. to attract and make the customers eye-catching Another thing that needs to be emphasized is that the packaging must look good, designed to be beautiful, clean, and don’t forget to attach the store logo. and packs away completely The food is not spilled before it reaches the customer’s hand. And don’t forget to think about small details like sauce cups, spoons, forks or chopsticks for convenience. Because most customers who use the delivery service I want convenience, sure enough.